Business as Usual is a Suicide Pact: Break Ranks or Go Broke

Stop mistaking imitation for strategy. The most dangerous move in today’s market isn’t being different—it’s being the same. Take a look around your industry. Go on, a proper look. Squint if you have to. What you’ll likely see is a long, single-file line of businesses marching dutifully towards the horizon. The one in front sets…